I subscribe to a sales blog because I believe we are all in sales, aren’t we? Every week allbusiness.com lists their top 5 blog articles of the week. (Allbusiness.com specializes in sales solutions by offering practical tools, services and advice to help you succeed in sales).
A podcast featured on Weber’s site has suggestions from Jeannette Paladino on how to make your elevator speech memorable. Paladino suggests your pitch be simple and easily understood. It should take less than 30 seconds to say. And then you should answer for your potential client the question: “What’s in it for me?”