It’s that time of year again when you can drop into artist’s studios and alternative spaces to see a huge swatch of the art made in the San Francisco area. The event covers 4 weekends in a row and begins this weekend and continues through November 9th.
Back in 2008 when I told my good friend, Regina Held (owner of Matrix Fine Art Gallery and New Grounds Print Workshop & Studio in Albuquerque, NM), that I was in Open Studios she said, “Well don’t be too hard on yourself. It takes three years to get it right. The first year you don’t know what you’re doing. The second year you make some changes. By the third year you know what you’ve got the hang of it.”
2014 San Francisco Open Studios will be my chance to show I’ve got the hang of it. My first two official appearances were at the Graphic Arts Workshop at 2565 Third Avenue in 2008 and 2009 in Suite 305 of the American Industrial Building. If you haven’t been by there I’d recommend you go. There’s a irresistible bakery across the hallway from the Graphic Arts Workshop that cooks up the pastries for many of the bakeries in town. There’s nothing like the lilt of cinnamon rolls in the air while mixing inks and rolling the press.
You’re cordially invited to drop by and see my work at the Grotto Gallery at 1590 Bryant Street, SF 94103, on Weekend #3 – November 1st and 2nd. There’s a party on the evening of November 1st so hours of viewing are 11am to 7:30pm. Sunday I’ll be there 11am to 6pm. Light refreshments will be provided. And it’s rumored the Fat Chance Belly Dancers are performing Saturday evening.
On view will be the best display of the range of my work – perhaps ever to appear in one space. I’ll be showing what my best favorite works in the main media I work in: photography, painting, monotypes, and cameraless art (also known as “photograms”).
Mention this blog entry and you get ten percent off any purchases of my work at the Grotto Gallery at Sports Basement at 1590 Bryant Street.
Click here for a PDF of a map of the areas you can visit each weekend.
In his archives I found an interview with an artist turned medical entrepreneur.
You can hear Starack’s “From Artist to Medical Entrepreneur: How Jeff Barson Makes a Million a Year Online,” if you go to this page
Barson talks extensively about his current endeavors and how before this type of work he was making and selling art.
In the 1990’s Barson was making a good living selling his art in New York City.
He says if you have a large painting priced at $60,000 placed near twelve smaller paintings you price at $1200, then you’re more likely to sell the smaller paintings than if the smaller paintings were hung alone.
What do you think? Have you seen a pricing strategy like that work?
He calls being an artist a lousy business model because the artist first has to make art and then try to find buyers.
It may not be the most uplifting podcast for an artist to listen to, but it may offer some useful insights.
After visiting the above sites my recommended methods are print-on-demand at sites like Imagekind and direct selling from your own website or Facebook.
I was in a show recently and the day of the opening I opened an Imagekind account. A few days later I sold a canvas print of “Emerging” from my online gallery! I uploaded high resolution images and determined the markup. (I am still stocking my gallery). Imagekind handled the fulfillment of the order and the shipping.