4 Simple Tools for Effective Storytelling

At the end of the summer I attended the Craigslist Foundation Bootcamp and one workshop I attended was about storytelling. The teacher was Joe Lambert, Executive Director of the Center For Digital Storytelling. Lambert shared what he called the 4 C’s of Simple Story Tools for storytelling.

The Four C’s are:

1st paragraph: Connect
Use a single moment with expectation

2nd paragraph: Context
What is essential to have audience understand the moment

3rd paragraph: Climax
What change came out of the moment?

4th paragraph: Closure
What are you thinking right now?

Of note, digital storytelling is for pieces 2 to 4 minutes in length.

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