The “do what you love and the money will follow” phrase was popular a few decades ago. As I study entrepreneurship and how to run a successful business, that phrase often garners heavy criticism. Simply loving something, such as hot tea, doesn’t mean money will follow.
Various popular marketers I’ve been studying suggest you get a blank sheet of paper and draw two circles that overlap. Inside one circle write what you love to do. And in the other circle write what you think the world needs. The golden answers are in the section where the circles overlap.
I think there’s one other key question to ask that belongs in this method: what where you want to offer help.
Draw a third circle and write in it what you feel passion for improving in the world. Then look at where the three circles overlap.
Don’t be too quick to disregard what you love because you don’t think the world needs it.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” -Howard Thurman