Yesterday I was scanning a feed I get from and “Create a Memorable Customer Experience by Telling a Story,” by Glenn Ross, caught my eye. In this article Ross shares how he used to manage a mass market retail jewelry store. When customers would ask where opals came from he told an entertaining story about how the Universe was created instead of going into the factual contents of opals. Ross ended the article saying many purchases are based on emotion, not logic.

Best selling author and business blogger Seth Godin emphasizes the power of storytelling in his book “All Marketers are Liars, The Power of Telling Authentic Stories in a Low-Trust World.” But he says marketers also have responsibilities within these stories that include being true, to make a promise and follow through.

The opals story is another in a series of many that emphasize that storytelling is an important part of not just marketing, but any kind of human interaction.

In “7 Best Pieces of Advice for People Who Want to Move Past a Rotten Childhood,” Tracy McMillan’s (a television and film writer who recently wrote for the Emmy Award winning series Mad Men) first suggestion is to get a new story.

Is it time to rewrite your story?