• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

ArtSpirit7

  • Home
  • Events
  • About
  • Resources
  • Privacy

4 Easy Principles for the Non-Designer Designing

November 13, 2010 by Mary Gow

Are you working on designing a web page or a brochure and could use some tips? Applying the four basic principles outlined in Robin Williams’ book of The Non-Designer’s Design Book can help with the overall look of your project.

Williams’ four basic principles are:

Contrast: if elements are not the same, make them very different. Elements meaning font, color, size, line thickness, shape, space, etc.).

Repetition: repeat visual elements throughout the piece. That means repeat color or size, shape or other elements. This will strengthen the unity of it.

Alignment: every item should visually connect with another item on the page.

Proxmity: group related items near each other

So there we have it, an acronym that is easy to remember. In case you want to order the book, here’s a link: http://www.amazon.com/Non-Designers-Design-Book-Robin-Williams/dp/0321534042/ref=sr_1_1?s=books&ie=UTF8&qid=1289591041&sr=1-1

Filed Under: Creativity Tagged With: design

Previous Post: « The Value of Oh!
Next Post: 2 Reasons I Like PowerPoint »

Primary Sidebar

Welcome to ArtSpirit7: You Are the Artist of Your Day

Welcome to ArtSpirit7

SUBSCRIBE for Occasional News, Views & Tips

The Author’s Work Has Appeared In:

San Francisco Examiner
Austin Chronicle
Scholastic, Inc.
Austin American-Statesman
Texas Bar Journal
Holt Rinehart Winston book publishers
Forum Magazine, Literary Journal of City College of San Francisco

Take Notes on Your Life with a Gratitude Journal available on Amazon

What I Love About Today, journal book cover

What I Love About Today Gratitude Journal

Favorite Posts

  • What's in Your Bag of Tools?
  • Aware, Awake, Alive
  • Tips for Getting Unstuck
  • The Many Expressions of Amaroq de Quebrazas' Magical Realism
  • The Joy of Painting Disappearing Images
  • Joy-Lily Transforms Fabric Into Art
  • The Insecure Way is the Secure Way
  • Gow-O-Gram No. 2
  • Messages from a Spirit Photographer
  • 5 Resources for Selling Your Art Online
  • Three Things to Like About Gerhard Richter Painting
  • What Does Your Favorite Shape Say About You?
  • Awaken to Your Dream
  • Is This the Year You Do the Work?

Recent Posts

  • A Hero in My Urban Fantasy
  • Create Mathi-Magical Shapes
  • Beneath Our Feet
  • Wabi-Sabi-ish Painting
  • Keep Looking for the Light

Archives

  • April 2022
  • December 2021
  • November 2021
  • October 2021
  • July 2021
  • May 2021
  • January 2021
  • December 2020
  • November 2020
  • September 2020
  • July 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • May 2019
  • April 2019
  • January 2019
  • November 2018
  • July 2018
  • May 2018
  • April 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • August 2013
  • July 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010

Copyright 2010-2021 ArtSpirit7 / Mary Gow and Mary Gow Pincus, All Rights Reserved