True artistry is not about paint brushes and canvas says author and business blogger Seth Godin in his best-selling book, Linchpin. “You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.”

Godin continues “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

In Linchpin, Godin explains one of his key concepts about a true artist’s consciousness: “Art is a personal gift that changes the recipient.”

A cook is not an artist. A chef who creates a new type of dish is an artist.

In what ways are you an artist?