Ira Glass on Storytelling was a “must see” video I watched in journalism class. This is the first of four short videos Glass shares on the topic.

Storytelling is at the heart of many successful strategies whether it’s to sell a product, win over an audience, or move a country to action. For artists who need to market their work, I recommend Seth Godin’s book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity is the Best Marketing of All.

Ira Glass hosts the radio and television show, This American Life, on National Public Radio (“NPR”). He has spent the majority of his career on radio, and hosted NPR’s Morning Edition, All Things Considered, and Talk of the Nation.

Watch Glass as he talks about the two important ingredients in storytelling: the anecdote and the moment of reflection.

Is digital storytelling any different from other types of storytelling? Read about 7 elements to include.