I’m reviewing William Zinsser’s book On Writing Well. On page 297, he shares that not only did he want to write as well as possible, but as entertainingly as possible. To make your piece get attention he suggests use of any of these:

  • humor
  • anecdote
  • paradox
  • an unexpected quotation
  • a powerful fact
  • an outlandish detail
  • a circuitous approach
  • an elegant arrangement of words

Did I tell you about my favorite vittles recipe?