Are you working on designing a web page or a brochure and could use some tips? Applying the four basic principles outlined in Robin Williams’ book of The Non-Designer’s Design Book can help with the overall look of your project.

Williams’ four basic principles are:

Contrast: if elements are not the same, make them very different. Elements meaning font, color, size, line thickness, shape, space, etc.).

Repetition: repeat visual elements throughout the piece. That means repeat color or size, shape or other elements. This will strengthen the unity of it.

Alignment: every item should visually connect with another item on the page.

Proxmity: group related items near each other

So there we have it, an acronym that is easy to remember. In case you want to order the book, here’s a link: