Monthly Archives: December 2010

Carlos Hernandez on Using Social Media (part 3 of 4)

Shine On
This is the third of four installments summarizing the highlights of a talk given by Carlos Hernandez titled “Let Your Brilliance Shine in Social Media.” In part 1 we covered Hernandez’s general suggestions and in part 2 we covered LinkedIn. We pick up now with:

Twitter:

1) Don’t tell your friends you are looking for a job. Instead, share your brilliance and expertise.

2) Show what you’re reading, what you’re interested in (for instance, an article from the Wall Street Journal, Bloomberg or the Business Times). Tweet an article, and write something like “This article rocks!”.

3) A way of showing what you’re interested in is to tweet that you’re attending a professional workshop. And here you can also ask “who else is going?”

4) Pay attention to the New York Times Business Section, page 2. Every Sunday a different hiring manager writes about what he/she is looking. Hernandez tweeted one of the quotes of a featured hiring manager and surprisingly, that manager replied to him.

Read tomorrow’s post for the rest of what Carlos Hernandez shared about using social media.

Posted in Inspiration, Social Media | Tagged | Comments Off on Carlos Hernandez on Using Social Media (part 3 of 4)

More on Carlos Hernandez and Letting Your Brilliance Shine

SF City Hall
Light at the City Hall
Today’s post is continuing with highlights from Carlos Hernandez’ presentation on letting your brilliance shine in social media.

6) Using social media will break down age discrimination. We got a peek at his photo blog.

7) Befriend people in their 20s and 30s since they would know hiring managers and some will likely be future hiring managers.

8) Consider learning Chinese, Thai or Vietnamese since many factories are in those countries.

For using LinkedIn, Hernandez had these suggestions:

1) Check your home page every day. Check on your network activity and keep up with what your network is up to. Occasionally write something in the blank box for: “what should your network know?” What you write could be something you think others might find helpful, like a link to an article.

2) In the “specialties” section which is underneath the “summary,” put your keyword search here. Put your expertise here in key words.

3) Use a gmail automated signature that includes your LinkedIn address

4) Get a business card (but do not use services that will print their name on the back of the card). Or use a Moo card, which is half the size of a business card.

5) Once you build your on-line network take it off-line. Meet for coffee. Have some face-to-face time with your contacts.

Stay tuned for the next post with more tips from Carlos Hernandez on how to use social media to reinvent yourself.

Posted in Inspiration, Social Media | Tagged | Comments Off on More on Carlos Hernandez and Letting Your Brilliance Shine

Tips from Carlos Hernandez on Letting Your Brilliance Shine

Last week I heard Carlos Hernandez give a compelling presentation titled “Let Your Brilliance Shine in Social Media.”

A few years ago Hernandez found himself among the unemployed after having worked for over 20 years as an engineer at a large corporation. He was highlighted in the June 2010 issue of San Francisco Magazine article on reinvention.

His hope is that you get your ultimate job without asking for it, whether or not you use social media. How would you accomplish that? He shared some ideas and success stories on how to retool yourself:

1) Bring your gifts to the community. Share what you know in your neighborhood.
2) Join Toastmasters. Public speaking is a viable skill. He is now invited to give talks and in some cases paid handsomely for it.
3) Hang out with the employed.
4) Use social media only if you have a plan of action
5) Network 4 to 5 times a week.

Read more about Mr. Hernandez’s presentation and his suggestions on the best ways to use LinkedIn, Facebook and Twitter in my next post.

Posted in Inspiration | Tagged | Comments Off on Tips from Carlos Hernandez on Letting Your Brilliance Shine

A New Use for a Wine Bottle

Are the holidays putting you in the mood to cook? Want to bake fruitcakes or cookies? I ventured to make some sugar cookies from a Martha Stewart recipe today. I needed to roll out the dough and couldn’t find my rolling pin. I was about to dash out to buy one when I realized I just needed something of similar shape. What did I have in the house that was the same shape? My ah-ha moment was realizing a wine bottle wrapped in plastic would do. Add a little flour to ease the rolling and presto I was in business! Don’t you love improvising?

Posted in Creativity | Comments Off on A New Use for a Wine Bottle